30 Jan 2026

Scaling Smarter: How to Build a £5M+ Construction Business

Episode summary:

Scaling a construction business from small beginnings to £5 million and beyond takes more than tools and talent, it takes the right strategy. In this episode of Deconstructing Digital, Amelia speaks with Greg Wilkes, founder of Develop Coaching, about how construction firms can grow sustainably in a digital-first world. They explore lessons learned the hard way - what happens when systems outpace people - and how to get growth back on track. Greg shares his honest lessons from experience and the five-pillar framework he now uses to help others scale smarter.

Listen now:

Guest:

Greg Wilkes

Founder

Develop Coaching - Deconstructing Digital

This episode explores how construction businesses can embrace digital transformation and still keep people, culture and financial control at the heart of their strategy. It’s packed with practical advice, hard-won insights and a five-pillar framework any construction leader can use to grow smarter.

Topics covered:

Why digital systems can’t fix broken culture - and what to focus on instead
The 5-pillar framework for scaling - plan, attract, convert, deliver, scale
Data-led decision making – how metrics drive smarter growth
Building a lead generation engine – going beyond referrals
Avoiding burnout while scaling – the importance of pacing and people

This episode offers a candid look at what it really takes to grow a construction business in a digital world. Greg shares the mindset shifts, hard-earned lessons, and strategic foundations that separate fast growth from sustainable success.

You’ll come away with a clearer understanding of where to focus your energy, what to prioritise as you scale, and how to lead with confidence through change.

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