We are delighted to welcome Winkhaus to Causeway SpecifiedBy — the UK’s leading building product research platform for Architects and specifiers.
We caught up with the Winkhaus team to discuss how Causeway SpecifiedBy fits with their specification marketing strategy.
Winkhaus are a leading provider of high-quality, precision-engineered door locking systems and window fittings, earning the confidence of their customers with innovative products and competent service for over 165 years.
Today, Winkhaus operates in eight countries employing around 2,200 people and manufacturing in both Germany & Poland.
The Winkhaus approach to security door locking systems is characterised by the power of innovation. Their AV range is the industry standard for auto locking technology, they are recognised as innovators in hooked multipoint locking systems, and the first to champion and adopt the latest legislative requirements for timber and composite Fire Doors.
Andrew Wilkins, Winkhaus's Business Strategy Manager, tells us more:
“Our solutions are accredited to the latest standards and compliant with all current legislation, we were one of the first to hold dual SBD (Secure by Design) certification and to offer third party verified solutions for Fire Door fabricators.
We have an independent UKAS accredited test facility carrying out security, durability and weather testing of doors and window.
In addition to our extensive product range, we pride ourselves on being a service orientated company with an experienced team offering customer services, product & technical support, plus marketing assistance to all customers.”
Winkhaus’ ongoing specification marketing strategy includes building brand awareness and engaging further with new architects and specifiers.
This prompted Winkhaus to explore the market for an effective solution to support this goal.
“Architects choose to work with Winkhaus as our products have been extensively tested and accredited offering specifiers reassurance and confidence that what they specify fully complies with the latest testing guidance and legislation. To raise our profile and extend our reach to new architects and specifiers we selected SpecifiedBy.
SpecifiedBy allow us to gain exposure and extend our reach to a new
targeted audience”
Winkhaus was also seeking to increase its online product information presence on specification research platforms, aiming to make the research process simplistic and time efficient while allowing them to search Winkhaus products based on the solution requirements.
“SpecifiedBy has provided us with a digital platform to showcase our range of
products to an audience of architects and specifiers that may not already have
direct knowledge of Winkhaus, but who are searching for a solution we offer — helping to make sure they find us.”
You can find Winkhaus products on Causeway SpecifiedBy here.
