31 Oct 2025

Digital Intent vs Digital Outcomes: What the Data Tells Us

Episode summary:

What happens when digital ambition meets real-world delivery? Chloe McCulloch, Editorial Director at Assemble Media Group, joins us to unpack what Building Magazine’s Top 150 consultants survey reveals about the state of digital transformation in the built environment. She shares exclusive insights into how firms are approaching AI, where investment is heading, and whether digital strategies are truly delivering results. We explore how tools are being embedded into everyday workflows, what success really looks like, and whether the hype around AI is starting to pay off. This is a clear-eyed look at what’s working, what’s not, and where the industry goes next.

Listen now:
Guest:
Chloe McCulloch Deconstructing Digital
Chloe McCulloch
Editorial Director

Chloe brings a unique perspective as a leading voice in construction journalism, combining editorial experience with survey data from some of the industry’s biggest names. Together, we unpack how economic pressures, policy shifts, and client demands are reshaping digital strategies - and which firms are leading the charge.

Topics covered:

  • What Building’s Top 150 consultants survey tells us - covering AI, digital investment, and innovation

  • The shift from enthusiasm to action - how firms are embedding digital into business workflows

  • Examples of real-world use cases - from bid writing to cost management and energy optimisation

  • Where firms fall on the digital maturity curve - from off-the-shelf tools to proprietary AI

  • The role of economic uncertainty and public policy in shaping digital strategy

  • Skills, accountability and the growing importance of measuring digital outcomes


The future of construction isn’t just about intent, it’s about outcomes. This episode gives you a front-row seat to what leading consultants are really doing to drive digital change. With practical insights and clear examples, Chloe helps demystify what digital transformation looks like in practice - and why it matters now more than ever!

Keep up-to-date with Deconstructing Digital

Want to suggest an episode topic or join as a guest?

Get in touch with the team today.