Real-time traffic management and live data helped Augusta reduce congestion, improve network visibility and keep traffic flowing during one of golf’s biggest events.
As the world watched Rory McIlroy claim victory at The Masters, Augusta had to keep the city moving.
With thousands of visitors travelling across the city, managing traffic safely and efficiently was critical. Behind the scenes, Augusta partnered with Causeway one.network (known as CausewayOne Network in the UK) to coordinate roadworks and share live updates - helping residents, visitors and spectators stay on the move during one of the busiest weeks of the year.
Real-time traffic management when it matters most
Major events put pressure on any city. Roads get busier. Routes change quickly. And people need clear information to make the right decisions.
During the tournament, Augusta shared live updates on construction zones, lane closures and traffic conditions through Causeway one.network. This data fed directly into navigation apps like Waze, Google Maps and Apple Maps, helping drivers adjust their routes as conditions changed.
The platform also supported targeted traffic measures across key routes. For example, westbound traffic on Washington Road was redirected away from Berckmans Road, guiding vehicles along alternative routes such as Alexander Drive. Clear guidance like this helped reduce congestion on some of the city’s busiest corridors.
Managing access and keeping people safe
Keeping traffic flowing meant managing both the roads and how people moved through Augusta as a whole.
A dedicated rideshare area was set up near Washington and Berckmans Road, with controlled entry to keep vehicles moving safely. Overnight parking restrictions across patron lots helped manage demand and prevent disruption.
Temporary traffic signals were also installed at key crossing points, including River Ridge Drive, making it easier for pedestrians to cross busy routes safely.
Visitors were given clear directions to reach the event, avoiding unnecessary traffic in residential areas and helping journeys run more smoothly.
Keeping the city moving, now and beyond
Together, these measures helped Augusta manage high traffic volumes across key routes like Washington Road, Berckmans Road, River Watch Parkway and Alexander Drive.
With a clear, connected view of the network, city teams could respond quickly as conditions changed - whether that was traffic build-up, roadworks or shifting demand. For drivers, it meant fewer surprises and smoother journeys.
This work builds on Augusta’s wider Broad Street Improvement Project, where Causeway one.network is helping the city manage roadworks in real time. By bringing planning, coordination and communication into one place, Augusta is taking a more connected approach to traffic management, even during major events and every day.
Clear, timely information makes all the difference. When people know what’s happening, they can plan ahead, travel safely and keep moving.
