The Hub That Could Fix The Supply Chain's Data Crisis

As the industry pushes for smarter, safer, and more sustainable ways of working, construction product data is under more scrutiny than ever. But managing it is often easier said than done. Alex breaks down the roadblocks, outlines a bold new solution, and shares what it could mean for contractors, manufacturers, and the future of digital construction.

Topics covered:

• Why product data is the backbone of digital construction — and why so many still overlook it

• The current chaos — how disconnected systems and manual data entry are putting projects at risk

• The Manufacturer Information Hub — a new initiative to streamline access to verified product data across Europe

• How this unlocks smarter site operations — from real-time updates and digital twins to automated payments

• The risks of getting it wrong — and why unreliable data and AI don’t mix when lives and compliance are on the line

Better product data isn’t just a technical fix, it’s a chance to build a more connected, efficient and resilient industry. Whether you’re on-site, in the office or driving digital change, this conversation will challenge how you think about construction’s next chapter.