Introduction
Kingspan Insulation, part of the Kingspan Group, is a leading manufacturer of high-performance insulation products and insulated systems. For Kingspan Insulation, Continuing Personal Development (CPD) sessions are an important part of educating architects and other specifiers on particular issues, and through this, promoting Kingspan as a trusted supplier.
Having heard from Causeway Enhance from another colleague, Lindsay Salmon,
Sales & Business Support Manager, at Kingspan Insulation approached Causeway Enhance to help the business manage and boost its CPD delivery.
Customer Information
Customer Name: Kingspan Insulation
Industry: Insulation products and insulated systems manufacturer
Causeway Solution:
Causeway Enhance CPD management service
The Challenge:
Time pressure on sales team resources
Despite the importance of CPDs to the business, the process of promoting Kingspan’s CPDs to architects, arranging the sessions and following up on the experience of participants was time consuming. The Kingspan team was finding it difficult to dedicate the required time to this and did not have market information needed to target its efforts efficiently.
