Construction telemarketing is often met with skepticism and misunderstanding. Many professionals consider it to be one of the most irritating sales tactics around.
However, the truth is that construction telemarketing can be a highly effective way for businesses to connect with potential customers and promote their services.
In this blog post, we'll be debunking some of the common myths surrounding construction telemarketing and shedding light on the realities of this marketing approach.
“It’s too expensive”
Depending on your budget, telemarketing could actually save your business money.
Telemarketing offers a cost-effective and highly targeted marketing strategy for businesses. Unlike other forms of marketing, telemarketing allows businesses to directly engage with potential customers and have personalised conversations with them.
Working with the right supplier, your business can gain a deeper understanding of its customer’s needs and preferences, buying habits, and pain points.
“Telemarketing can be time-consuming”
In some cases, using a construction telemarketing company is quicker than employing and training a new member of staff.
Hiring new employees can be expensive and time-consuming for any business, and there is also a risk that it may not work out when you do hire an additional member of your team.
Telemarketing, on the other hand, provides a flexible and cost-effective option for businesses to reach out to potential customers without having to hire additional staff.
With the help of professional telemarketing services, businesses can tap into the expertise of experienced sales representatives who can connect with potential customers and promote their products or services.
“Hiring an external company is impersonal”
When you hire a telemarketing company like Causeway Enhance, our team acts as an extension of your company. We understand that every call we make represents your brand, and we take that responsibility seriously. Our team works closely with you to understand your goals, your target audience, and your unique value proposition so that we can effectively communicate your message to potential clients.
At Causeway Enhance, we prioritise the quality of our calls and believe that building relationships with potential clients is key to success in the construction industry, and that means taking the time to have meaningful conversations with key decision-makers.
o ensure that our calls are well-informed and effective, we encourage our team to conduct thorough research on each prospect before making the call.
During the call itself, our team takes clear and detailed notes to ensure that nothing falls through the cracks. This allows us to follow up with the prospect in a timely and personalised manner, addressing any concerns or questions they may have and providing additional information as needed.
“I’m not sure telemarketing will get the best results for my business”
Telemarketing services often provide detailed reporting and analytics, which can help businesses measure the success of their campaigns and make data-driven decisions.
Causeway Enhance has extensive experience working with building environment data for over 15 years, which has enabled us to develop a deep understanding of the construction process. As construction telemarketing experts and a trusted telemarketing partner of Barbour ABI, we assist our clients in expanding and retaining their customer base.
Our approach involves creating customised, sector-specific campaigns to generate enquiries, qualified appointments, and CPD opportunities with the contractors, subcontractors, and specifiers you wish to work with.
Learn how Causeway Enhance can support your business goals.