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Social Media

Has Social Media killed the Working Week?

Has Social Media killed the Working Week?

A few years ago, in my role at that time of international business development, I experimented with LinkedIn Ads – mainly as a quick and useful way to reach an audience in Asia and Australia from...

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Social Media

Striking a balance when publicising good works

Striking a balance when publicising good works

Working for a company that takes its Corporate Social responsibility (CSR) very seriously, and being responsible for the company’s marketing, one of the challenges I face is getting the balance...

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