Case Study: Kingspan insulation streamlines CPD scheduling with Causeway Enhance

Topics: CPD, Causeway Enhance, Telemarketing


Kingspan Insulation, part of the Kingspan Group, is a leading manufacturer of high-performance insulation products and insulated systems. For Kingspan Insulation, Continuing Personal Development (CPD) sessions are an important part of educating architects and other specifiers on particular issues, and through this, promoting Kingspan as a trusted supplier.

Having heard from Causeway Enhance from another colleague, Lindsay Salmon,
Sales & Business Support Manager, at Kingspan Insulation approached Causeway Enhance to help the business manage and boost its CPD delivery.

Customer Information


Customer Name: Kingspan Insulation

Industry: Insulation products and insulated systems manufacturer

Causeway Solution:

Causeway Enhance CPD management service


A complete CPD management service, designed to save clients valuable time


Helping clients target qualified Specifiers for their CPDs

The Challenge:

Time pressure on sales team resources

Despite the importance of CPDs to the business, the process of promoting Kingspan’s CPDs to architects, arranging the sessions and following up on the experience of participants was time consuming. The Kingspan team was finding it difficult to dedicate the required time to this and did not have market information needed to target its efforts efficiently.

The Solution:

Complete CPD Scheduling service from Causeway Enhance

Causeway Enhance’s end-to-end CPD Scheduling service provided a simple solution to the challenges faced by Kingspan, with no financial risk as Causeway Enhance charges based on results. For each business it partners with, Causeway Enhance invests time to fully understand its products and services. This focus on ensuring a knowledgeable and professional approach means the Causeway Enhance team can seamlessly represent its client in communications with potential CPD participants.

Based on the latest market intelligence and more than 15 years’ experience in the construction sector Causeway Enhance identifies highly relevant targets, communicates with them knowledgeably and makes all arrangements for the CPD session. This includes coordinating with the diaries of Kingspan’s team to efficiently arrange a date and time for the session with the appropriate member of the team. After the CPD session is completed, the Causeway Enhance account manager also follows up with participants to gather feedback.

For Kingspan, Causeway Enhance created a list of target organisations based on the key sectors identified. The sourced information on the architects involved in the largest number of schemes in the education, healthcare, commercial and high-rise residential sectors.

“They quickly hit the target of 30 CPDs and to date all have gone ahead with some great attendances and feedback.  We would highly recommend their service”

Lindsay Salmon Sales & Business Support Manager

The Outcome:

A simpler, streamlined CPD process

Causeway Enhance was able to arrange 37 CPD sessions with relevant architects in two months, from an original target of 30. To date, 95% of the CPDs booked have gone ahead with just one cancelled due to unforeseen circumstances. Each session was very well attended with an average of 10 participants per presentation.

Lindsay said:

“Having never outsourced telemarketing for our CPDs before we were un-sure of how successful this form of marketing would be, so when Causeway Enhance came to us with their “pay per attended” CPD product we thought this was an excellent way to test this service at no risk.

They quickly hit the target of 30 CPDs and to date all have gone ahead with some great attendances and feedback.  We would highly recommend their service.”


Are you interested in hearing how you can achieve the same results for your business? See how Causeway Enhance could make an instant difference to your business by booking a discovery call here.

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